Send your parents in Israel something better than a phone call — flowers, a meal delivered, or dessert on a Friday.
Most of the orders on this page come from children living abroad, and they follow a pattern: something on a Friday, so that the parents have a Shabbos they did not have to shop for. It is the single most useful thing you can send from six thousand kilometres away, and it repeats well.
The rest is flowers, chocolate, cake for a birthday or an anniversary, and hot dishes when one of them is unwell. Choose the delivery date at checkout so a Friday order arrives Friday morning rather than in the middle of the week, and write the card yourself — from parents, that is a straightforward request.